"It all began during the very hot summer of 1885..."
Emile GIFFARD, is at that time a dispensing pharmacist in Angers (Val de Loire). Inventive, curious and gourmet, he undertook research on the digestive and refreshing properties of mint. He thereby invented a pure, clear and refined white mint liqueur which he tested with the Grand Hotel's customers, in order to relieve them from heat.
Success came at once. Emile changed his pharmacy into a distillery and called his liqueur MENTHE PASTILLE, referring to the mint sweets very famous at that time.
Four generations later, GIFFARD is still in the hands of the same family and keeps quality as the foremost value of the company.
1885-1901: Emile Giffard
1904-1954: Maurice Giffard
1949- 1992: Jacques Giffard
1987- present: Edith Giffard
1989- present: Bruno Giffard
This collection of Giffard advertisements spanning three centuries is a study in Modern art, including work by renowned artists Cappiello, Ogé, Baudrier Foucault and Dransy.